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The Asda history dates back to the 1920's when a group of Yorkshire farmers formed Hindells's Dairies. In 1949, the company floated and became Associated Dairies and Farm Stores. Around the same time, the American company GEN set down roots in the UK with the aim of opening large stores housing smaller stores, a one stop shop. Unfortunately, this did not succeed as the UK shopper preferred local individual shops and, inevitably GEN lost interest and looked to withdraw from the UK market.
Separately, in 1958, Fred and Peter Asquith opened a supermarket in Pontefract and over the years the brothers managed to open a chain of stores called Queen's Supermarkets. Although the stores went from strength to strength, the brothers struggled to work 18-hour days and were in desperate need of financial backing to allow for further expansion.
In 1965, the Asquith brothers and Associated Dairies merged their business and created ASDA Stores Ltd and later that year they acquired the GEM chain and used the Asda Queen's name.
Asda has become one of the UK's largest supermarkets with over 523 stores giving 97% coverage in the UK, along with 23 depots and 8 recycling centres. With over 18 million weekly shoppers, Asda have truly earned their spot as one of the UK’s biggest supermarket chains.
In 2008, they launched online non-food shopping via Asda Direct and offered the Collect In-Store service at over 300 outlets.
Today, thanks to a highly successful advertising campaign, Asda has become a household name, known for offering ‘everything you want from a store and a little bit more!’ Asda has everything for the home and garden at fabulous prices. From food and grocery provisions to health and beauty, music and media, toys and games and their George clothing range, they have every sector covered. With Asda you can be sure you are getting top quality goods at extremely competitive prices, often cheaper than their major competitors. To save more add one of our valid Asda promotional codes to the checkout stage of your order.