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Sanuk.com started life in the backyard shed of Jeff Kelley. He previously worked in the surf industry and spent most of his spare time riding waves for fun. He came across a fabulous idea of making comfortable and practical summer footwear, initially for the beach. He created all sorts of different types of sandals and flip-flops, some with carpet on the soles, others with the infamous Yoga Mat sole.
Fellow surfer and musician Donacan Frankenreiter has also been part of the Sanuk.com family since the beginning, working alongside Jeff on their fabulous products.
One morning when JK was running up the steps of his local Southern California beach he realised that it was easier to run up steps with a flat bare foot than in clumpy shoes. From this idea he created the Sidewalk Surfer shoe with a soft sandal bottom and a shoe upper, perfect for his needs. This is now one of the most popular products.
The Yoga Mat sole came about during a yoga session (obviously!) and JK thought how lovely it would be to walk on the squishiest and softest surfaces, all of the time. The Yoga Mat became so popular it won Footwear Product of the Year in 2010!
Sanuk.com are new to the UK so here you have the perfect opportunity to save on your order by adding one of our valid SanUK.com discount coupon codes when prompted during the checkout stage of your order.